Thank you to all who attended the Creating Shared Value and Corporate Social Responsibility event on May 15th at the Grand Illusion Theater. We heard some interesting ideas from our speakers and enjoyed the larger discussion with the group.
The event started off with Fay Hanleybrown of FSG walking us through an interesting exercise to get us thinking about corporate brands and the perceptions we have as consumers. She then defined Shared Value, as Corporate policies and practices that enhance competitiveness of the company while simultaneously advancing social and economic conditions in the communities in which it sells and operates. It is distinct from Corporate Social Responsibility (CSR) because, where CSR redistributes some of the value created by business, shared value creates social and business benefits by increasing the size of the pie. Fay provided some examples of how this is implemented by some innovative companies.
Edelmen’s Elise Claire Chisholm was our fantastic substitute for Henk Campher, and described for us the new landscape for communicating on issues around sustainability and the evident switch from business-controlled to consumer-controlled engagement. She illuminated us on some of the results of the agency’s most recent Good Purpose report, which explores consumer attitudes around social purpose. It turns out that Rapid Growth Economies (RGE) are starting to focus more on purchasing from brands that support a good cause, while the tough economy is not seeing similar increase in focus in the US.
Overall, it was an engaging event for those who attended, and the conversation continued at Lucid Jazz Lounge afterwards. Members at this event received half all the admission fee, so consider joining to receive these discounted admission fees and admittance some members-only events going forward!
Here are some of the links to the items that were referenced at the event:
- Edelmen’s Good Purpose Report
- Chipotle commercial
- Creating Shared Value video
- Creating Shared Value Harvard Business Review article
For those who attended, we’d love your feedback, so please fill out our survey here. Thanks to those who already responded!